Description

About the Book

This edition is primarily intended to serve as a book for scholars, researchers, academicians and businessmen. This edition is compilation of research papers of wide coverage relating to consumer learning, perception, motivation, personality, self concept, decision making, innovation, consumer involvement & implications of concepts in real life & business scenarios. The objectives of compiling these articles are to provide facts and knowledge about the spectrum of consumer behaviour and decision making to the readers. The reader should be able to understand the current trends and functionalities of consumer behaviour.

About the Editors

1. Ganesh Babu, Presently working as a Manager, ICICI and has an industrial experience of 10 + years. Research scholar of Bharathiyar University, Coimbatore. He is actively engaged in Training and conducted various Inbound & outbound Training Programs. He has coordinated many Events and Activities. He has Participated and presented papers in various conferences and published many articles to his credit.
2. Vani, Faculty, Department of Management studies, Acharya Institute of Technology, Bangalore. Research Scholar of Bharathiyar University, Coimbatore. She has teaching experience of 8+ years and teaching Marketing, Consumer Behaviour and Training & Development. She has published considerable number of articles in various Journals. She has organised various Seminars, Conferences and training Programmes.

Dr. N. Panchanatham, Professor and Head, Department of Business Administration, Annamalai university has a rich experience of 31 years, which includes 21 years of academic, research, training and extension activities at University level for MBA, M.Phil, and Ph.D programmes and 10 years of industrial experience. He has visited several countries (U.S.A., U.K., Sweden, France, China, Singapore, Hong Kong, Thailand, Malaysia, Nepal, Israel, Mauritius, Cambodia, Vietnam, Cyprus, UAE, South Africa, Sri Lanka, Italy, Cameroon, Switzerland and Vatican) and member of Academic Council, Senate, Board of Studies and Board of Selection of reputed Universities and institutions. He is a corporate trainer and won 35 awards and recognitions. He holds many professional memberships. He is principle investigator for AICTE R&D, MODROBS, UGC and TNSCST research projects. He has published more than 300 papers in journals, proceedings and authored books and presented and participated papers in more than 1000 national and international seminars, conferences, invited lectures and workshops. He has guided 10 Ph.D scholars and 10 M.Phil. Scholars and examined around 100 Ph.D thesis and hundreds of M.Phil thesis.