Description

About the Book

This text book offers a thorough understanding of all basic concepts and methods of social psychology written in a lucid and interactive manner. It enables readers to grasp the idea of the self or the individual in the social context and understand the recent developments in the area of applied social psychology. This book is designed into six chapters that deal with the social cognition, attitude and behavior, interpersonal attraction, pro- and anti-social behaviour; and group dynamics and group culture. This book is written for undergraduate and postgraduate students of social psychology, sociology, social works and other related disciplines. This textbook will help students of psychology and related disciplines to understand the fundamentals of social psychology and its application in the Indian context.

About the Author

Yihunselam Asrat is an Assistant Professor in School of Pedagogical and Behavioural Sciences, in Arba Minch University, Ethiopia. He has done PhD in Social Psychology from Aligarh University, Aligarh. He presented many research papers in national and international seminars and conferences. He has published more than 20 research papers in journals of international reputes. He has linkages with Canadian and American based Professors and has taken part in an international cross cultural research program representing Ethiopia. He is also working with John Hopkins University, Center for Communication Program (Ethiopia) on how to apply Psychological knowledge for designing effective SBCC and using research for various health related issues. He was also awarded with certificate of recognition for teaching excellence by Bahir Dar University in 2012.