Description

About the Book

The present edition is redesigned to generate an impressive return on investment through the production and distribution of real business benefits. In this edition, Author has examined, how to set price to achieve a target return on investment in five chapters. First chapter deals with definition, objective and method of pricing. Cost analysis and price determination have been examined in second chapter. Third chapter describes merchandise pricing and consumer demand; however retail pricing strategies is described in fourth chapter. Last chapter of this edition deals with the pricing methodology for foreign market. Hope this edition will be milestone for students, scholars and professional of business management.

About the Author

Atul Sharma did his M.A. in Political Science and MBA from Bhagalpur University, Bhagalpur. He is having 15 years experience as a Senior Manager in a multinational company in Mumbai and Bangalore. He has presented papers in National and International Seminars and published paper in national and international journals. Presently he is teaching in IMS College, Dehradun. His work is focused upon the humanistic orientation in Business Management.

Ashish Pandey took his MBA from Dr. Hari Singh Gaur University, Sagar. He works as a senior manager in multi-national company in Bangalore. He attended several seminars and conference and presented his research papers, some of which had been highly appreciated and initiated a considerable research on human resource management.