Description

About the Book

The Success of a business enterprise largely depends on its capabilities of adapting with the constantly changing business environment. This changing business environment constantly generates opportunities as well as threats for a business enterprise and the business managers have to design and redesign a strategic action plan to counter the threats as well as to encash upon the existing business opportunities. Considering the significance of the subject, this book is designed for graduate and postgraduate programs like B.Com, BBA, M.Com., MBA, PGDBM and other such similar academic programs. This book has been written in a simple and lucid manner so as to enable the unsers to understand and absorb the subject matter with ease.

About the Authors

Dr P. V. Khatri is M.Com., MBA, LL.B. and Ph.D   from University of Delhi. His areas of interest include Law, Marketing and HRM. Having authored eight books, he has published number of research paper in various journals. He has been a Professor and Director of Delhi College of Advance Studies, affiliated with Guru Gobind Singh Indraprastha University, New Delhi. He is on the Editorial Board of various journals. Besides being an Associate Professor, in Deptt. of Commerce, Swami Shraddhanand College, University of Delhi, he is also a visiting Professor in Indian Law Institute and different Business Schools.

Ms. Rashmi is BE (Information Technology) from Delhi College of Engineering, University of Delhi, PGDM from Indian Institute of Management, Kozhikode, Kerala and Junior Research Fellow, University Grants Commission, New Delhi. Her areas of research interest include Marketing, International Business, Corporate Governance, Ethics & Corporate Social Responsibility; Organisational Behaviour and Human Resource Management. She is a Faculty member with Department of Management Studies, College of Vocational Studies, University of Delhi.