Description

It gives us immense pleasure to have December 2012 issue of GJBM published and we owe it all to our dear academicians and scholars, whose relentless faith in us has been a great encouragement throughout. GJBM is an internationally renowned Journal that maintains highest ethical and technical standards of the manuscript review. All research papers submitted for publication in GJBM are thoroughly screened and selected after review. The current issue of GJBM brings forth diverse set of contemporary issues that are pertinent not only to academia and industry but for the society as well. The current volume touches upon some of the latest research issues in management and its related fields. In total, 6 papers covering various functional areas of management have been selected in this issue.
The first paper Self Help Group–BLP in Microfinance Service authored by V. Narasimha Rao and N. Subramanyam attempts to assess the role of Self Help Group-Bank Linkage Programme (SHG-BLP) in higher economic growth in sustainable manner in Andhra Pradesh. The second paper Financial Resources as a Factor Influencing Adoption of Innovations Along Mango Value Chains in Meru County, Kenya authored by Isaiah Gitonga Imaita shows the financial constraints in Kenyan mango supply chain and need of the government’s incentives as well as financial support from financial institutions to mango farmers in Meru County, Kenya. The third paper Skill Requirement in Travel and Tourism Industry authored by T. Subash analyses the skill requirement and skill gaps in tourism industry and identifies the focus areas for skill development in travel and tourism industry. The fourth paper Does Price Elasticity Effect Consumer Purchase Decision? authored by Prakash Vir Khatri and Richa Joshi shows that purchase behaviour is largely affected by the price of the product and that price and demand of product follow inverse relationship as stated by the law of demand. The fifth paper International Financial Reporting Standards authored by Amit Kumar Arora and Meenakshi Tyagi attempts to examine the challenges faced by India in adopting IFRS to overcome the new challenges of globalization and liberalization. The final paper Online Distribution Strategy of Retail Giants authored by Animesh Kumar discusses the crucial role played by an organization’s online presence and online distribution strategy in gaining significant market share in retail business.
This issue, thus, reflects a keen interest and sustained efforts of academicians and professionals who have covered such diverse themes of contemporary and future relevance. In the end, we would say that there are lots of findings in this issue which researchers would find interesting. We are thankful to all contributors for their valuable contribution in this issue and we are hopeful for support in future.

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