Description

About the Book

This edition explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations. It covers all the skills students will need to become a successful event manager. They will learn how to design, plan, market and stage an event. Students will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. The book covers important information about legal compliance, risk management, financial control, and how to evaluate the success of an event. This is the essential guide for anyone who needs to know how to organize a special event, a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around the world. The author’s combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.

About the Author

 C. P. Harichandan is the Head of Dept. of Planned Events National Study Centre New Delhi which is approved by Australian University of Management Studies. Prior to joining he was Senior Lecturer and Executive Director for the School of Tourism and Hospitality Management at Bhubaneswar. He is the author, co-author or editor of 19 books and many scholarly and trade publication articles. Event Solutions Magazine awarded him the Industry Visionary Award for his contributions to event management education and research. He was among the first individuals inducted into the Event Solutions Magazine Events Industry Hall of Fame. Dr. Harichandan completed his higher studies in U.K. and co-authored more than ten books with different U.K. friends.

Adam Musgrave is currently Course Leader for the MA Responsible Events and is actively involved in the development of the new Msc Distance Learning programme and the undergraduate programme for the UK Centre for Event Management. Before moving into education he had a successful career in hotel and consultancy management for a range of national and international companies, where he gained much of his strategic planning experience and developed his skills in training.