Description

About the Book

In the contemporary networked world, where consumers become co-producers, the ideas developed towards business strategy are uniquely effective in explaining and guiding practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance in ten chapters. Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, this book is suitable both for practitioners and for academics, combining theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and towards the development of more effective business strategies.

About the Author

Dr PV Khatri is a senior faculty member and Principal of Swami Shraddhanand College, University of Delhi having about 34 years of rich teaching experience. He also served as Director and Professor of DCAS under Guru Gobind Singh Indraprastha University Delhi. He has authored about two dozens of Books and Research Papers. He is also Life Member of IIPA New Delhi, Institute of Constitutional and Parliamentary Studies, Indian Commerce Association, Indian Accounting Association, Indian Economic Association and All India Management Association  (AIMA) besides managing editor of Global Journal of Business Management. He is a visiting faculty at Indian Law Institute and many other Business Schools. His main area of interests includes Marketing, HRM, Law and Corporate Management.