Description

About the Books

This book offers a skills-oriented approach to developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating, implementing, and evaluating strategies. Its thorough coverage helps in understanding the wide range of theories and research from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Its accessible writing style and wealth of new and updated information, which clarify the most difficult topics, make this book the best resource for students and teachers.

About the Author

Dr. Vinay Ojha, is a doctorate in Management. He also has a master’s degree in Management from ICFAI University and has done B.Tech in Electrical Engineering from Nagpur University as his graduation. He has around 5 years of teaching and 11 years of industrial experience. He has worked in the companies like Bhushan Steel, Bajaj Auto at various positions. He has conducted workshops and MDPs for various organizations in the field of management and has authored many papers which have been published in national and international journals. He possesses a blend of practical and theoretical knowledge of management which is very useful in transforming management trainees.